As soon as you’ve boiled your business down to one sentence ... illustrating what problem you solve ...
Now what problem does your business need to solve for YOU?
OUR GOAL IS TO BUILD SOMETHING THAT SERVES US, NOT A SELF CREATED HAMSTER WHEEL.
That is the difference in being a business owner and being self-employed.
Building a business is EXACTLY like building your fitness.
It requires knowing exactly where you want to go and then deciding exactly how to get there each day and evaluating what activities match your goal and YOUR timeline.
If you don’t set your business up to serve you, you will most definitely end up serving IT.
So ask some questions, and see what this helps reveal to you…
Think about exactly what you need to do each day to make that happen?
What’s the simplest way?
What’s the hardest way?
What have you tried that works?
Are you doing what is comfortable or what you know because thats how you did it last year, 5 years ago or even 10 years ago?
Am I doing what I’ve always done even though there may be better ways?
Am I so busy working IN my business that Im not working ON my business?
What principle do you know works, even though methods change?
How can you upgrade your method!?
Was there a better method? We’re you using a great method just inconsistent with it?
Do you need to scrap that method and learn a better way?
Know those numbers. Be crystal clear. If you aren’t, your customers and potential customers aren’t either.
In addition, you’ll likely be in the same place with bigger frustrations and bigger problems to solve in 1, 3or 5 years from now without a plan specifically to get where you’d like to go instead.
If this challenged you, helped you, or just made you feel heard and normal, share this post or tag a friend who you know has something special to share with their business that will benefit.
Simple Wins!
