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In my professional and personal life, I have always sought to lead people, teams and projects with one mission: positive influence and impact. As founder of Revolution Personal Training Center, I lead an award winning private studio to impact thousands of lives using the concepts I still teach today. As President of Elevate Your Life from 2016, I switched into a consulting role providing mentoring to those seeking to build a business in the fitness industry. I have effectively taught thousands of people on sales and leadership, generating millions in sales in the fitness and wellness space, as well as multiple award winning and recognized top producers in nationwide companies. Today, I am focused on writing and sharing what I have learned along the way. Uncommon Optimism is the underlying theme of knowing that NO MATTER what life throws our way, we are always able to focus on what we can control - ourselves… Join me on the journey as I share what I've learned to help you elevate your self, your business, and your life.

Tuesday, May 24, 2011

The Revolution Success System for Hiring Coaching Staff


No entrepreneur on the planet gets paid by the hour, he gets paid by the action.  Yet every personal trainer has a dream of being an entrepreneur and working for themselves. But, there is no formal training ground for learning how.  Usually they invest all the start up costs and then wonder when more people are going to come.  Many fail, painfully.  Here are the 3 common scenarios:

1. Even the best trainer in the world with no business experience or formal training fails, or falls victim to burnout.
2. Years of failures and hard knocks finding a way that works.  Eventually some succeed but most can't overcome the debt or stress to make it work.
3. Investing in a mentor or program that saves them from option 2 but at significant further financial investment.  

This system gives our trainees #3 without the significant financial investment, and prevents burnout.

Why?  We can find qualified hourly trainers by the dozens, but that is NOT what we are looking for on our team.   We are looking for the standouts, with the entrepreneurial spirit, ready to trade the stability of an hourly job for the reward of unlimited growth as a trainer and an entrepreneur.  Hourly work is secure no doubt, but it's reward is limited, finite and driven by hours worked.  We've developed a system of training where you learn to leverage your time to create your own business with explosive potential beyond hourly wages.

We want to work with a team of explosively powerful entrepreneurs by arming them first with the skills they need to keep their business going, providing all the support and team environment, overhead, admin and infrastructure while they learn.  In the end this produces success as a new elite kind of trainer/business owner this industry has produced few of.   In addition, by first letting them be in the trenches as an entrepreneur, this program arms them with the skills they would never develop in a safe environment so they really find their strength and desire to be a business owner.  Then, the high performers will earn the spot on the team where Revolution can refer clients to them and become a part of a team that has earned the same skills.  

We teach you/provide:
  • The 3 magic components of training that will exponentially increase your income vs being an hourly paid trainer (we call it "SNE")
  • Systems for fitness coaching, session templates, shadowing and mentoring experienced trainers, and coaching approaches that work to get them results.
  • Personalized business coaching teaching you the skill that all successful entrepreneurs know.  
  • The secrets (techniques) to recession and attrition proof your business that most personal trainers don't know.
  • The power of the support of a team vs going it alone
  • Support of an environment and culture of teamwork and excellence.
  • All infrastructure-overhead, computers, equipment, website, FB page, administrative support, forms, etc
  • Access to an Established business identity, our marketing images and templates/resources if you choose to use them in your business.
You provide:
  • Performance - measured by the attached Core Team Performance Plan 
  • Learning and living the Revolution Team Code of Honor (attached)
  • 50% sales to Revolution once Training to cover overhead until you are ready to negotiate a flat fee (monthly rent with a security deposit for first and last month's rent due first month and a much smaller commission on sales).
  • NASM CPT, CPR CERT, insurance-all always current.


CORE TEAM PERFORMANCE PLAN

TO QUALIFY FOR CORE TEAM:  If any of these 3 requirements is not met, the opportunity is forfeited.
  1. Each trainee must close 10 deals independently to be on our CORE TEAM and work as a Revolution Fitness Coach.
  2. The minimum number of closed deals each month to stay eligible for the CORE TEAM = 4.  
  3. The maximum number of months you have to close 10 deals is 3, or the opportunity is gone.

Definition of FULL TIME = 28 clients on training and nutrition program / Definition of PART TIME=14 clients on a training and nutrition program
Scenario - If trainee closes 4 clients a week they will quality for the CORE TEAM and begin receiving referrals to help build their business sometime in month 3. At the pace of 4 close a month, it will take 4 months to reach part time income level and around 7 months to reach a full time income.

PART TIME INCOME EXPECTATIONS:
Training program--Semi-Private Clients pay an average of $360 per month.  14 clients X ($360*.50 Commission =180)  = $2520/ MONTH
Nutrition Program--Average increase for nutrition products =$50 X 14 clients = $720 minimum/month

Total Monthly Expected Minimum Income=$3240 ANNUAL AVERAGE MINIMUM INCOME = $38,880

FULL TIME INCOME EXPECTATIONS:
Training program--Semi-Private Clients pay an average of $360 per month.  28 clients X ($360*.50 Commission =180)  = $5,040/ MONTH
Nutrition Program--Average increase for nutrition products =$50 X 28 clients = $1440 minimum/month

Total Monthly Expected Minimum Income=$6440    ANNUAL AVERAGE MINIMUM INCOME = $77,280

Full Timers Bonuses:  Leadership, performance and sales based --
*May choose to train others under them for leadership commission.
*When sales are consistently over $10,000, eligible for 60% commission.
*When sales are consistently over $10,000, eligible choose to sign contract for a flat rent and an 80-90% commission.
*Eligible for a "leadership profit sharing" of ALL profits from the efforts of the entire team.

3 STEP TRAINEE schedule
  1. MEET WITH SALES COACH- begin entrepreneur training, clock starts ticking on core team performance requirements.
  2. MEET WITH NUTRITION BIZ COACH-begin nutrition business training, begin work to Advisor status
  3. MEET WITH TRAINING/EXERCISE COACH-start shadowing a trainer learning session flow and tricks of the trade for coaching, workout design and successful trainer/client relationships.

BLOG: Decisions Determine Destinations - the addendum

 I DISPISE SELF PITY. I spent a career learning and teaching how to take outside circumstances and keep them emotionally and physically sepa...