Entrepreneurs are so different and yet so similar. We all share one objective. To help as many people as possible and build a reputation that draws referrals and gives us not only the satisfaction that causes but hey - passive income. We are ALL interested in that. But also - without fail - I've learned we are interested in building something great. Kind of in an artist-y way. Just because its in us to built/create, etc.
So we can be an artsy fartsy bunch.
However being a numbers type is where the rubber meets the road. Add to that enthusiasm, a servants heart, a killer work ethic and you've got some magic. But ----We must know our numbers and the number-focused people excel for this reason. So - to increase results, FOR ALL OF US, our equation looks like this:
Results = (# of people reached) X (how effectively we can "Close").
Close = Solve their problem, not "convince" or "be a good convincer".
As an entrepreneur that is step one in solving this equation and increasing the results to the left - learned that if you don't take time to learn the problem then you can't close people and that number is ZERO. Zero times anything (meaning it doesn't matter how many people you talk to) is ZERO.
So, you can do 2 things.
1) Increase the number of people you talk to
2) Increase your closing skills AKA Problem solving skills
I can't really help you with increasing number you talk to. Truth is, if you want to talk to more people you will. If you want to find warm market prompts, or ideas for getting leads you will google it and discern the best course and take action. Nobody can make you. Lets be honest, you can just take action with that list of people you've yet to talk to or those ideas you've yet to act on.
But lets talk about increasing the chances that those you are talking to will come along with you. For one, stop selling benefits and features of your product. Be real. In my world we are in referral marketing. Meaning we find a product we love and refer people to it because we love it and then the company compensates us for the referral and for being an advocate and helping them as much as possible.
So for us, its about telling the raw, unedited TRUTH about what we love the products and why we are using them. And people tend to want to stay shiny. But in reality, people are attracted more to your grit than your shine. So if you are reading this and its the New Year and like us you are running a new year promotion... remember, don't promise the moon, or over inflate the 2018 they'll get...just be real. First are YOU doing what you are promoting? If so, then all you do is share why. What would happen if you don't? What are you looking to get? Why do you want to bring others with you?
People can read and feel conviction and real talk. They can trust that. So be sure your heart is in it. And then share your heart. Be fearless in sharing your reality.
Especially if you are using social media. Flyers are great but honestly its all just noise anymore.
Share whats going on with you. Share why you are looking to make a change in 2018 and what not making that change will cost you. Share why now. And share the REAL reason why you want people with you. If its the double prong purpose of you have a deep desire to lead people to be in a community and create something together and you also want to .... maybe pay off student loans? Finance a trip, wedding, car, etc?? Share it ALL. Your transparency, again your GRIT, is way more attractive than your shine.
And my last tip is to make no excuses to get reading. Read what speaks to you in the areas of business, time management, purpose, spiritual and personal growth. Never let a week go by without it. If you are not, yet are frustrated with your business and looking for answers here or from family, friends, other mentors, colleagues, etc.. You are looking to be fed and misled.
Im here to share the truth with you. The saying I love is "Chew whats in your cheek". So before you get back on social media, or go distract yourself from the actionable items in this - i challenge you to chew whats in your cheek.
-Refine and add to your list and organize it all in one place
-Call and connect and share as I suggested
-Pick your personal development book and read at least 1 chapter today.
Now is the time. Do this TODAY. The truth is you have the time. Now you have the tools.
Go get em,
Anna :)
- Anna Smith, MSA, NASM CPT
- In my professional and personal life, I have always sought to lead people, teams and projects with one mission: positive influence and impact. As founder of Revolution Personal Training Center, I lead an award winning private studio to impact thousands of lives using the concepts I still teach today. As President of Elevate Your Life from 2016, I switched into a consulting role providing mentoring to those seeking to build a business in the fitness industry. I have effectively taught thousands of people on sales and leadership, generating millions in sales in the fitness and wellness space, as well as multiple award winning and recognized top producers in nationwide companies. Today, I am focused on writing and sharing what I have learned along the way. Uncommon Optimism is the underlying theme of knowing that NO MATTER what life throws our way, we are always able to focus on what we can control - ourselves… Join me on the journey as I share what I've learned to help you elevate your self, your business, and your life.
