Fitness & the Hot Dog Stand

• "If you have the only hot dog stand in town, your hot dogs don’t have to be that good"

You can price them where you want because regardless of the demand, you control the supply and therefore to an extent, the prices.  But if there is a hot dog stand every 5 feet, then you better figure out fast how to make the most mouth-watering best hot dog in the world unless you are just going to charge a penny per dog and try to compete for business on the price.  Your hot dog stand dreams would quickly come crashing down.

The price of a good is the intersection of a population's demand for that good and the marketplace's supply of that same good.  Theoretically, the unit price for a particular good will vary until it settles at a point where the quantity demanded by consumers (at current price) will equal the quantity supplied by producers (at current price), resulting in an economic equilibrium for price and quantity.

So the price of gym access is set by the supply of gym access versus the demand for gym access.

But what is the price of results?  Demand for results should be very, very high.  Supply of results is is a slippery one at best.  Its hard to find a place or a person that consistently produces results.  On the one hand, there is a new program, gadget, facility and training services business born every second.  And in alot of cases, they work, when followed. Onthe other hand we have an obesity epidemic.

But our problem still exists.  Because the product isn't a program, is it?  Its the client's readiness to follow the program...

And I'd venture to say the program/trainer/ product delivery system's ability to hold them accountable to the program.

Hmmmm.......