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In my professional and personal life, I have always sought to lead people, teams and projects with one mission: positive influence and impact. As founder of Revolution Personal Training Center, I lead an award winning private studio to impact thousands of lives using the concepts I still teach today. As President of Elevate Your Life from 2016, I switched into a consulting role providing mentoring to those seeking to build a business in the fitness industry. I have effectively taught thousands of people on sales and leadership, generating millions in sales in the fitness and wellness space, as well as multiple award winning and recognized top producers in nationwide companies. Today, I am focused on writing and sharing what I have learned along the way. Uncommon Optimism is the underlying theme of knowing that NO MATTER what life throws our way, we are always able to focus on what we can control - ourselves… Join me on the journey as I share what I've learned to help you elevate your self, your business, and your life.

Thursday, September 10, 2020

3 SIMPLE tips for making sure your social media is not hurting your business

 Hi!  Below is a video I did for my IG LIVE audience to help people during this time when we are ALL turning to social media in a massive pivot.  I believe now is the time for entrepreneurs to step up and share and be generous with what they are learning to help those around them. 

This applies to everyone not just those in the health and wellness fields. But, honestly, I did this specifically for my friends in the wellness space.  I believe so much in the value of that industry, know its challenges and see a huge need for support.  

For the audio learners, and some bullets with time for the more visual/reading learners.   Head on over to @i_am_annasmith and share and tag anyone else you think this will help!  



  • Why are you here? 1) You are procrasti-scrolling 2) You need to learn something new to increase your effectiveness on social media (SM) and you feel something is missing. Why I am here and what I bring to the table...
  • You have choices after you learn these tips..you can implement and watch your income increase, you can follow me on instagram tag and share your friends and help me share this message during a time when we ALL need to help each other or you can reach to me and see if you qualify as a test case client for me.
  • What is killing your SM marketing game... defining COPY vs CONTENT and super simplifying the definition for attraction marketing.   Copy is marketing language designed to elicit a specific action or response.  Content is how you do it, what excites YOU.  Content is about us, Copy (aka "marketing copy" is about our perfect client and what their needs are. 
  • Focusing on ourselves is a deadly SM sin when it comes to attraction marketing and making your time super profitable and effective.  Especially in the health and wellness space.
  • What we know:  we love SM, we know it can transform business and we fall into some deadly pitfalls fast
  • We mimic the influencer, making posts and trying to be interesting and that creates no boundaries and false sense of working (that actually has no real ROI) and drains us.  Sidetone:  Also - who can imagine doing that for 5-10years?  Something HAS to change or you will burn out, guaranteed.
  • As a solopreneur, be very aware that everything you do is creating a JOB...either for you to do, or for you to hire someone else to do in the future.  Are you creating a business you can own or a job that runs you?
  • Your biggest asset is time, and skill.  If you use your time doing something with not a lot of ROI then you are losing the opportunity to be doing something else with a larger ROI and make your time count. By increasing your skill on SM you now have a higher ROI on that valuable time asset and the asset of SM (we all know it has potential!).
  • The next 3 weeks on Wed at noon, I will teach you to 1) Consider your perfect customer 2) Promote your product or service using a plan and 3) how to evaluate your day and create an organized highly profitable schedule with boundaries and free time that gives you confidence in where your business is going!
  • Today - Huge first step is defining that perfect client (I go over how to know who this is) and then thinking very hard about the problem your product or service solves for that exact person.
  • After defining this and their problems, find EVIDENCE...testimonials, systems, processes, products, everything your business does for the specific reason of solving their problem..and TALK ABOUT THAT WITH EVIDENCE!  
  • Then share exactly what you want them to do.  Do not leave the "next steps" to chance.  Speak the steps in simple terms like you would talk to a kindergartener.  Rinse and repeat and watch the massive change in your results. 
  • Remember,  if you found value today, be a part of helping our industry and 
    • you can implement and watch your income increase, definitely email me at annathetrainer@me.com with your results!!!  I will celebrate with you personally.
    • Go now and  follow me on instagram tag and share your friends and help me share this message during a time when we ALL need to help each other or 
    • You can reach to me at annathetrainer@me.com and see if you qualify as a test case client for me.
Thats all I got!  Onward and Upward!
Anna

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