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In my professional and personal life, I have always sought to lead people, teams and projects with one mission: positive influence and impact. As founder of Revolution Personal Training Center, I lead an award winning private studio to impact thousands of lives using the concepts I still teach today. As President of Elevate Your Life from 2016, I switched into a consulting role providing mentoring to those seeking to build a business in the fitness industry. I have effectively taught thousands of people on sales and leadership, generating millions in sales in the fitness and wellness space, as well as multiple award winning and recognized top producers in nationwide companies. Today, I am focused on writing and sharing what I have learned along the way. Uncommon Optimism is the underlying theme of knowing that NO MATTER what life throws our way, we are always able to focus on what we can control - ourselves… Join me on the journey as I share what I've learned to help you elevate your self, your business, and your life.

Friday, July 17, 2020

The plight of the small entrepreneur and soloprenuer

Are you a solorpreneur or small entrepreneur trying to to make your way and fulfill a dream?  If so, I say without hesitation...your courage is inspiring and your workload is tiring!

 I have a heart for the soloprenuer or a partnership/married team because not only have I been and still AM you... I love the heart behind risking it all to change and better the lives of others through your work.  I also believe our country is built on your back...we are the small businesses that make the economies thrive.  What more motivation could I have to help than that!?
I believe the health and wellness entrepreneur/solopreneur will read this and think I am in their head, but if you own another type of business and this screams at you... this is for you, too!


Some things most people don't realize about what you do are:

  1. You do it because your lives have been dramatically changed by health and wellness. What you provide is your passion because it completely changed your life and nothing will stop you from paying that forward to change the lives of others.
  2. The burden on your shoulders is hefty. You are the content creator, copywriter, janitor, CEO, accountant, administrative assistant, staff hirer, firer, meeting holder, systems creator, and customer service representative. 
  3. You are completely aware of the power of social media and therefore leveraging that to grow your business. You don't want somebody else without your heart and passion running your social media and it does add another thing on your plate.  Possible to pick what is priority and what is not because everything that happens in and around your business reflects on you and therefore it is all priority. That is a heavy burden to bear!
The issue Im seeing is that we are so passionate about the content and the product and service that we often don't separate that from the best message that would most reach the people we want to serve.   With everything else we have, we dont have the time to learn how to choose the best person for the job and we dont have the time to find out how to learn how to best do it for ourselves.

I observe wellness entrepreneurs and sole proprietorships just continuing to do the same thing maybe trying to just do more of the same thing and have a bigger presence but finding it overwhelming to have a better plan.  Often times there just isn't the space.

 This is you, let's talk. I really love helping those on a mission to reach more people and simplify their lives by sharing what I have learned in the form of simple conversations in guidance that can help you come up with a plan that increases your impact while reducing your workload.

 All the best!
Anna


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BLOG: Decisions Determine Destinations - the addendum

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